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money in UC
Author: Ricardo Date: 03-10-2005, 09:55	I just read that AZ did not made any money last year on their European campaign!! And the tie agasint Samara probably costed money. Isn't that ridiculous? OK, AZ has a small stadium (8000), but there should be a 'Uefa-reward' for getting this far? Well, it clearly shows that the money is in the CL, not in the UC, not even for a succesfull team like AZ!

Author: ignjat63
Date: 03-10-2005, 10:03

Couple of years ago Red Star's director said that Red Star did not make any money (it was after we lost to Celta). He said the following: it was expensive to travell to the western Europe and relativelly cheap to travell to the east Europe. Also teams from east Europe are not attractive enough to fill up the stadium (except Dinamo Kyev) while teams from west Europe are. And the ticket prices are very low in any case. So after a team pays for all the expenses what is left is very meager indeed.

Re: money in UC
Author: Danielos Date: 03-10-2005, 11:26	Yes, it?s strange. CL has insane amounts of money, and UEFA-cup, even if much less glamorous and not as full of super-stars has none. I think UEFA-cup Group Stage is good enough for the clubs to earn at least some money, say 0.5 million Euro for qualifying, and 150,000 Euro for a win, and 50,000 Euro for a draw. Then the clubs would make some money out of it.

Author: Lyonnais
Date: 03-10-2005, 18:49

Since all big clubs are in the Champions League, there is little interest for TVs to broadcast the UEFA cup. And no TV means no money.

In France for example, the only game that was shown on (national) TV was Marseille-Beershot.
Although Marseille is the most supported club in France (around 20% of the population that likes football supports Marseille), this game attracted half of the audience of the Rosenborg-Lyon game that was shown the day before (and no offense to our Norwegian fans, Rosenborg-Lyon is not that exciting).

And the very poor Marseille-Beershot game does not help convincing TVs to invest in this cup.
Furthermore, remember last year, Parma playing a semi-final with the youth team. If the clubs don't take this competition seriously, they cannot expect to be paid for that.
And the new format does not help too. It prevents this cup to get the excitment of KO games.

Author: Nick
Date: 03-10-2005, 21:32

Actually a team can make money but you need some luck with the draw. When you get german teams all the time and you beat them then the money is yours

On the other hand playing a team from Kazachstan in QR2 can be a great financial desaster. No TV money at all and expensive charter flights. The financial director of Levski can write a novel about the losses from one game 2 years ago. Levski won the first leg 4:1 in Kazachstan and to make things even worse only 3000 fans showed up in the 2nd leg (who wants to wantch a poor team being demolished?) and so they had a great netto los from the whole affair.
The biggest nightmare in the GS is to have home games against unattractive teams and away games against strong teams. Then you are possibly out and have lost money to make things even worse.

Author: ralfinho
Date: 04-10-2005, 02:12

Some info from Germany:
Mainz (fair play spot) earned about 1 mio. Euro in the three rounds they played (QR1, QR2, R1). Earned means revenues minus costs. But that is mainly due to the high attendances in their home matches (20.000 - 40.000) as it was the first time Mainz played in Europe. (And will be probably the last for a long time.)

All UC matches will be broadcast by a free TV sports channel (in contrary to former years where several stations participated). The revenues of the clubs will be 50.000 - 200.000 Euro per match, depending on opponent and kick off time. The ratings for FC Kopenhagen v. HSV (evening match) were up to 3 million, quite sensational for this small channel.

Author: Nick
Date: 04-10-2005, 07:06
Edited by: Nick
at: 04-10-2005, 08:11

CSKA Sofia earned following TV money this season so far: 105 000 Euro from the Liverpool game in CLQR3 and 125 000 Euro from the home match with Bayer Leverkusen. Matches against Tirana were actually a los. Levski got around 100 000 Euro from TV from the match against Auxerre.
Funny thing is that CSKA earned more money from tickets from the matches against Liverpool and Bayer than from TV!

So far the european campaign has earned something like 500 000 euro for CSKA Sofia.

Re: money in UC
Author: ignjat63 Date: 04-10-2005, 07:59	I wonder what was left to CSKA after they payed travelling costs to Liverpool and Leverkusen and taxes to that half a million.

Author: Nick
Date: 04-10-2005, 08:05
Edited by: Nick
at: 04-10-2005, 08:12

ignjat: CSKA recieved extra some money from UEFA. 150 000 for not being allowed in the CL + apporx. 150 000 for the 3 rounds played so far. As far as the financial director said this money covers travel expenses, home match expenses (30 000 euro just for the police!) + taxes. Of course bonuses must be paid to the players but i guess the general sponsor will care about this, so they did in fact earn some money so far but way below expectations given the fact that CSKA played against the reigning european champion and a top german team.
From a financial point of view the perfect draw for the GS will be:
At home - Hertha BSC ( VfB Stuttgart) and Olimpique M (Middlesbrough).
Away - Maccabi Tetah Tikva and Czvena Zvezda.

This way we can earn some money + qualify for the next round

Author: ignjat63
Date: 04-10-2005, 08:33

Thanx for the info, Nick. I could live with such a draw for Crvena Zvezda too.

I am trying hard but alas in vain to find similar financial data for Zvezda and Partizan too. If any contributor from Serbia has such information please post it.

Some weeks ago new Zvezda's direktor Dragan Stojkovic said that Zvezda is heavy in debt - over 7 million euros. That is for us a great sum indeed and I have no clue how will such debts be paid.
I do not know what ex-director Dragan Dzajic was thinking of when he took loans from the banks. We knew Zvezda had bad management for the last decade but ruining the club like that left me speechless. Did they have straw inside their heads or what!?

Author: mark
Date: 04-10-2005, 21:46

Maccabi P-T CEO said that he expects to earn (broto) about 1 mil euro from participating in the GS. Even if he is too optimistic, and it will be only half of that, I fail to see how they will manage to lose money.
I guess one of the major differences from AZ is that there is no competition on TV time against teams in the CL, and the structure of bonus to the players (I assume that in PT it will be relatively small).

Re: money in UC
Author: Tomo1s4 Date: 04-10-2005, 22:02	i think ive read a statement from one of the Partizans officials that they earned about 1,5mil euro from their last years UC (1/4 finals i think) but i dont know how much credibility that statement has.

Author: nolan
Date: 05-10-2005, 00:48

After the Halmstads debacle, a member of the Sporting board evaluated the loss of revenue in about 4-6M euro, 6M coming from an eventual victory in UC (which I believe has a prize of about 3M), so even with a 52000 seater stadium you have to get far to make even a small profit. Of course, even with such a stadium it's rarely sold out before the final stages, (Sporting had 14000 against Halmstads, Benfica 15000 against Heerenveen last year).

While obviously there are other issues at stake, I think the glamourization of CL by the media (and UEFA itself) totally dwarfs UC and it becomes a showcase for medium-sized teams with some Euro-aspirations. It could really use a facelift of some sort.

Author: ignjat63
Date: 05-10-2005, 07:17

UEFA is fine example of a burocratic aparatus inflating itself like a baloon. It was founded by the national federations to organize the international competitions and now it commands the national federations as they please. And the FAs cannot do anything about it at all.

Of course "The times they are a-changin'" but not always for the better. Some actually consider UEFA gravediggers of European football. Considering the prize money in UEFA cup I wonder if they are wrong.

Author: Nick
Date: 05-10-2005, 07:49

Today the representative of Sports 5 in Bulgaria (they have contracts with all bulgarian teams in the UEFA Cup) made some predictions about TV money in the GS. He said tnat actually CSKA can make around 500 000 Euro from the home match with HSV. He also said that Litex will get around 100 000 Euro for both home matches. CSKA home match with Viking won't bring much too. Levski can make some money from the home match against Olimpique M. but much less than CSKA against HSV. Levski home match against Dinamo won't bring much too. So clubs except CSKA must hope mostly on ticket sales to cover their expenses.

Re: money in UC
Author: Omero Date: 05-10-2005, 10:41	In 2001/2 even Hapoel Tel-Aviv CEO said that altough they had past Chelsea, Lokomotiv Moscow, Gaziantepspor, Parma and and lost to AC Milan, they almost didn't earn any money...

Re: money in UC
Author: mark Date: 05-10-2005, 12:56	Omero, Hapoel of 01/02 is not a good example as after the games with chelsea they had to play their home games in cyprus with the added cost for hiring the stadium, security man, travel, and had much less spectators in the stadium.

Author: Kananga
Date: 05-10-2005, 16:09

Maybe the UC could move towards a CL-style central marketing pool? Maybe to drum up more central sponsorship contracts and market the competition better? The CL has it's "partners" Amstel, Playstation etc and their billboards and logos are at every CL game.

I remember the UC having Carlsberg or a big main sponsor for the final, but not throughout the competition. But, it probably needs a facelift like Nolan says, to get this onboard. {Link to the thread on improving UEFA Competitions>